But most aren't aware of the traces they leave behind every time they use the Internet. These traces can often be used to uncover confidential information about their work and private life, and it is these traces that search engines and web portal providers collect and systematically analyze for marketing purposes.
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Governments and industry are also very keen on tracking people's Internet activities—who is connected with whom and who is downloading which files when. This online amassing of personal data can have undesirable consequences for millions of Internet users.

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